WHY 93% of our communication is not Body Language
Years ago, the perception was that 93% of our communication happened with our Body Language [body language 55 % and tone of voice 38 % & only 7 % verbal- Professor Albert Mehrabian -1967]. Today most first encounters are done through the phone, email, or media. MOST OF THE TOP INTERROGATORS ON THE WORLD BASE THEIR SUCCESS ON MORE WORDS, THAN BODY OR PUTTING BOTH TOGETHER.
How to address this? For the initial encounter with clients, we have developed a training for salespeople based on Face Reading, the use of Linguistic Statement, and Voice Intonation. For the in-person interaction, we have developed training for salespeople based on Body Language and Micro-Expressions.
Companies are using use AI (Artificial Intelligence) to recruit, select, and hire based on the channels we teach. Some of the companies that have trained their employees and salespeople based on these channels, are:
- 3M
- GENERAL ELECTRIC–GE
- MCI
- AT&T
- AMERICAN AIRLINES
- SOUTHWESTERN BELL
- ESTEE LAUDER
- PROCTER & GAMBLE
- OLD NAVY
- NEIMAN MARCUS
- STATE FARM INSURANCE
- TEXAS INSTRUMENTS
- MICHELIN
- JC PENNEY
- PIER 1 IMPORTS
- DALLAS TEXAS AIRPORT
- THE GAP
- MATTEL
Watch Larry King-CNN about Face Reading and the companies using it: https://youtu.be/IYtMmbDaBtY
This is the link to an article about “THE 7% RULE FACT, FICTION, OR MISUNDERSTANDING”, from October 2011. You can download the complete report here.