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Millennials and Generation Z now hold the decision-making keys for most B2B purchases. A recent Forrester Research study of nearly 14,000 B2B buyers found that younger buyers — those born between 1981 and 1994 — prefer digital and self-service purchasing over traditional in-person options compared to their older peers.   Forrester’s “2022 Buyers’ Journey Survey” also…

Key takeaways: Friendships are a valuable part of our everyday lives. They provide social and emotional support. A good buddy will be there when you’re feeling down or lonely. Sadly, friendships can also change and become unhealthy. Below are nine signs it may be time to end a friendship and some tips for breaking up.  Signs…

Have you ever pondered whether you’re an introvert, extrovert, or somewhere in-between?  Sure, some people are easy to categorize, but many of us exhibit behaviors that blur the lines, behaving extrovertedly yet feeling innately introverted.  What if we told you that some tell-tale signs make your true introverted self pop out, even when you’re convinced…

A new paper suggests that maybe defence mechanisms aren’t all that bad. Helping us get more comfortable with stress or threats. KEY POINTS Has anyone ever told you not to be so “defensive” when they offer up criticism for your behavior? Even worse, have they become angered by your supposed tendencies toward “projecting” your own…

Have you ever had to choose what to wear for a first date or an interview? Or felt nervous choosing an outfit for a wedding, wondering what exactly the difference is between “semi-formal” and “cocktail” attire? These experiences highlight the importance of clothing for forming and managing impressions. Most people are keenly aware that they…

When someone has low emotional intelligence (EQ), it means they lack the ability to understand and manage emotions—both theirs and that of others. Naturally, this makes it quite difficult for them to maintain good relationships. It’s not that they’re bad people. They just need to learn more about emotions and how to handle them better.…

Swapping one word for another changes the nature of the conversation, and its outcome Some people are unusually persuasive. They influence — in a good way — the people around them. They make people feel a part of something bigger than themselves. One example is Steve Jobs and his “reality distortion field,” the term used…

Of all the senses we love to indulge, scent is often neglected – but the right smells could be just what your brain needs to keep it whirring in old age. Researchers at the University of California, Irvine recently uncovered strong evidence that enriching the air with fragrances improves cognitive performance by strengthening a critical…

Have you ever found yourself struggling to communicate or get your message across? Have you considered that, maybe, the issue isn’t the content of your message but the way you’re communicating?  Experts disagree on the exact percentage, but one thing is certain: More than half of our communication is nonverbal, including expressions, posture, and gestures. …

Wharton professor Jonah Berger says subtle shifts in the words we use can have a big effect on our actual impact. Your words can change any situation, if you learn how to do it 1. WORDS TELL US EVERYTHING Almost everything we do involves words—from written emails and PowerPoints to the phone calls and pitch…