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“Everything We Know is Wrong”

How to Create Brands that Engage Consumers in the Wild New World of Marketing
Wednesday, October 28, 2 Pm CST
Drop your questions at [email protected]
Come to learn with us: https://humanbehaviorhackerschool.thinkific.com/

Registration:

Conventional marketing strategies are built upon predictability, stability, and the comfort in knowing that we can “understand” our customer yesterday, today and tomorrow.  We love to put people into categories, often into super-neat dichotomies – and call it a day. But now many of these categories or walls are crumbling –and fast!

Are you ready for the earthshaking disruptions taking place right now in consumer behavior? We’ll review some of the walls that separate you from your customers, including:

  • Me vs. We
  • Offline vs. Online
  • Producer vs. Consumer
  • Work vs. Play
  • Body vs. Things

Bio Michael Salomon

Michael “wrote the book” on understanding consumers.  Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.

Michael’s mantra:  We don’t buy products because of what they do.  We buy them because of what they mean. He advises global clients in leading on marketing strategies to make them more consumer-centric.  He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.  Michael is a Contributor at Forbes.com, where he writes about issues related to consumer behavior, marketing and retailing.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia), a sought-after keynote speake, and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies.  He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow.  An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”

 

 

 

Registration is required. After registering, you will receive a confirmation email containing information about joining the webinar.  We believe in protecting your privacy and will not share personal information with third parties outside of Human Behavior Lab.

 

“Everything We Know is Wrong”

How to Create Brands that Engage Consumers in the Wild New World of Marketing
Wednesday, October 28, 2 Pm CST
Drop your questions at [email protected]
Come to learn with us: https://humanbehaviorhackerschool.thinkific.com/

Registration:

Conventional marketing strategies are built upon predictability, stability, and the comfort in knowing that we can “understand” our customer yesterday, today and tomorrow.  We love to put people into categories, often into super-neat dichotomies – and call it a day. But now many of these categories or walls are crumbling –and fast!

Are you ready for the earthshaking disruptions taking place right now in consumer behavior? We’ll review some of the walls that separate you from your customers, including:

  • Me vs. We
  • Offline vs. Online
  • Producer vs. Consumer
  • Work vs. Play
  • Body vs. Things

Bio Michael Salomon

Michael “wrote the book” on understanding consumers.  Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.

Michael’s mantra:  We don’t buy products because of what they do.  We buy them because of what they mean. He advises global clients in leading on marketing strategies to make them more consumer-centric.  He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.  Michael is a Contributor at Forbes.com, where he writes about issues related to consumer behavior, marketing and retailing.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia), a sought-after keynote speake, and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies.  He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow.  An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”

 

 

 

Registration is required. After registering, you will receive a confirmation email containing information about joining the webinar.  We believe in protecting your privacy and will not share personal information with third parties outside of Human Behavior Lab.